Lots of articles on the internet suggest that selling your home is an easy Do-It_Yourself job. “Save thousands of dollars” is the only thing some people see and are blind to the rest. Be careful going after that easy money; it’s rarely easy.
Anyone can sell a home but to sell a home without making expensive mistakes (and they can be very expensive), takes a real knowledge of real estate.
There’s a lot to this reaL estate stuff and agents really do earn their money. The expertise, knowledge, and experience has real value and in the overwhelming majority of cases, they are worth the money.
Below is our list of the 6 most cited reasons to hire a agency to market your home:
1) Price:
In in the majority of seller surveys, the number one For Sale By Owner (or FSBOs as they’re called) concern is determining the selling price. Expect a long time on the market if you list it at a high price. If the price of your house is low based on the area, you could miss out on a lot of money. Just right, you sell your home for the best price in the shortest time.
2) Price:
Agents have an advantage in the tools and software they have. The ability to create a CMA (Comparative Market Analysis) is not available to most laymen as well as special access to local markets. Real Estate Agencies have the software and expertise to price your home, with all its features, to sell at the highest price in the shortest time.
3) Price:
Dont’t Forget About the Value of Time: It will cost approximately 1% of the sales price each month you hold on to your home. Real Estate Agencies have the skills to price your home to sell at the highest price in the shortest time. Can you afford to wait for 1% per month?
4) Marketing:
Realtors have access to the MLS (Multiple Listing Service) which sends out all current listings to all the trained and State licensed Agents in the Rock Hill SC area. Don’t forget this is their day job and not a 1-time thing. Unless you’re an agent, it can be next to impossible to get MLS and it will not be free if you can. (In Rock Hill SC, “MLS Only” Services typically cost somewhere between $295 and $995, but I’m confident you could pay more.)
5) Marketing:
Real Estate Agencies Know WHo to Talk To. Real Estate Agencies know who is looking and who to contact. They handle about 90% of all home sales so they already know and don’t have to start from scratch. Realtors can email the top 25-50 agents in your area, who undoubtedly have the best qualified buyer leads.
6) Marketing:
Realtors know the best places to Advertise. Realtors know how to list your home on major search engines and sites like Zillow.com. This is very important in that better than 3 out of 4 potential home buyers start looking on the internet. How will your Real Estate Agency advertise? Will they use signs? Flyers? The ‘Net?
So consider carefully if you really want to do this on your own. And don’t kid yourself into thinking that you can do these things better than Realtors. It may be an expensive mistake.
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